SPAIN TOURISM - Australian Summit
Client: Spain Tourism
Agency: Hopscotch Digital
Director/DOP/Photography: Jason Knight
Editors: Jason Knight and Humberto Gonzalez
Colour: Humberto Gonzalez
Loom Creative was engaged by Hopscotch Digital to capture the 2025 Spain Tourism Summit — a multi-city activation spanning Sydney, Melbourne and Perth. The brief called for a fully integrated content approach, delivering both high-end video and still photography across a fast-paced series of live events.
Working across multiple locations and tight production windows, we documented the summit as it unfolded — capturing not just the key moments, but the atmosphere, cultural richness and detail that defined Spain’s presence in Australia.
Each piece in the series captures a different facet of Spain’s presence in Australia, spanning three major cities — Sydney, Melbourne and Perth — alongside a national overview film and a dedicated edit covering the Sydney press event. Together, the content builds a cohesive narrative around Spain as a destination, brought to life through immersive, on-the-ground experiences designed for media, trade and industry guests.
Take a look at the results below:
Through a combination of event coverage, atmospheric storytelling and carefully observed detail, the films showcase the richness of Spanish culture as it was presented across each location — from regional food and wine experiences to live performances and curated destination showcases. The result is a body of work that feels both vibrant and refined, reflecting the diversity and depth of Spain’s tourism offering.
Tone and approach
Energetic and sensory-driven, with a strong emphasis on cultural immersion.
Cinematic storytelling balanced with documentary-style coverage of live events.
A fluid visual language that moves seamlessly between moments of spectacle and intimate detail.
Key features
Hybrid capture of video and still photography, allowing for a unified visual output across all deliverables.
Use of the Canon R1 to switch instantaneously between high-resolution stills and cinematic video, ensuring no moment was missed.
Coverage of multi-city events, each tailored to highlight regional Spanish identities and experiences.
Integration of pre-produced content showcasing Spain’s regions, displayed throughout the summit and incorporated into the edits.
Intended outcomes
Position Spain as a premium, culturally rich travel destination for the Australian market.
Support Tourism Spain’s engagement with media, partners and industry stakeholders.
Capture a versatile suite of assets for ongoing campaign use across digital, social and PR channels.
Extend the life of the events beyond the live experience through polished, shareable content.
Deliverables
Five hero videos: Sydney, Melbourne, Perth, a national overview, and a Sydney press event feature.
A full suite of high-resolution photography captured alongside video production.
Pre-event regional showcase videos displayed at each summit location.
Social cut-downs and platform-specific edits for ongoing campaign distribution.
Production notes
Hybrid shooting approach required precise coordination to balance stills and motion capture without disrupting live event flow.
Lighting and environments adapted dynamically across venues to maintain a consistent cinematic look.
Close collaboration with Tourism Spain stakeholders to ensure accurate representation of regions and experiences.
Music and sound design curated to complement the sensory richness of Spanish culture without overpowering natural ambience.
This body of work functions as both a record of the events and a broader expression of Spain’s identity — translating live, multi-sensory experiences into a flexible content suite that continues to engage audiences well beyond the summit itself.
