Blogging is hard

Jason Knight • May 28, 2022

I don't know why, but I really struggle to write content for my brand.

I have been trying for years, to write content for my blog. I know it's a good thing, that it has benefits for my business, that it can help connect me with customers. I just can't get it together to do it.


I think that most of the time, I fear the commitment. That once I start writing, I need to keep going for years, or even forever. I fear that I won't have things to say. I fear that the things I do say, nobody will read, or that if they somehow do read them, that they'll think they're stupid or pathetic, or just plain wrong. I make excuses about not having the time to do it too, which often isn't inaccurate, but is still an excuse.


So here I find myself, 9 years into my business, with a list of fears for why I can't do something extremely simple that would help me and help my business. Harrumpf...


Ok - so step one to counter this. Make a simple blog post...


Here it is. A simple post. Done


Step 2 - tackle the list of fears:


Fear of commitment: Don't commit, do it whenever and however often you feel like it. If it's once a year, fine. If you're not doing it, so be it. Done

Fear of nothing to say; Fuck it. If you have nothing to say, write, that you have nothing to say... Done

Fear of feeling stupid or wrong: Fuck it. There's nothing original and wrong is someone else's opinion. Double fuck it. Done.

Don't have time: Bullshit. You do. It's just not a priority and your fears are standing in the way. Done


There you go. I just wrote a blog post. It sucks. But fuck it. I've been wanting to do it. And I just did it. So, Yay fucking me!!

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