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The Power of TikTok: Unlocking the Value of Video Content for Your Brand

  • Writer: Jason Knight
    Jason Knight
  • Aug 16, 2024
  • 3 min read

In today's fast-paced digital landscape, brands need to find innovative ways to connect with their audiences. One platform that has taken the world by storm and redefined the way content is consumed is TikTok. With its rapid growth and vast user base, TikTok offers brands a unique opportunity to engage with audiences in a way that's fresh, authentic, and, most importantly, effective. Posting video content on TikTok can be a game-changer for your brand, and Loom Creative’s recent reel on the platform is a perfect example of how to do it right.



TikTik Screen
Photo by Olivier Bergeron


The Rise of TikTok

TikTok has quickly become one of the most popular social media platforms globally, boasting over 1 billion active users. Its short-form, visually engaging videos make it the perfect platform for brands to showcase their creativity and connect with users in a more personal and engaging way. The platform's algorithm also ensures that content can go viral, even if a brand is relatively unknown, making it an ideal space for businesses looking to increase their visibility.


Why Video Content Thrives on TikTok


Video content is at the heart of TikTok's success. The platform’s format is designed to keep users engaged, with its endless scroll of videos tailored to individual interests. This makes it an ideal space for brands to share their stories, showcase their products, and build a loyal following. Here’s why video content on TikTok is so valuable:


  1. Authenticity: TikTok thrives on authenticity. Unlike other platforms where highly polished content is the norm, TikTok encourages raw, behind-the-scenes glimpses into your brand. This authenticity fosters a deeper connection with your audience.


  2. Engagement: TikTok’s interactive features, like duets, comments, and challenges, encourage user participation. Brands can leverage these features to create a two-way conversation with their audience, fostering a community around their content.


  3. Virality: TikTok’s algorithm favors content that resonates with users, regardless of the size of your following. A well-crafted video has the potential to go viral, providing massive exposure for your brand with minimal investment.


  4. Creative Expression: The platform’s tools and effects allow brands to experiment with different styles and formats. Whether it’s a product demonstration, a behind-the-scenes look, or a creative challenge, TikTok gives you the freedom to express your brand’s personality in a fun and engaging way.


Loom Creative’s TikTok Journey


Loom Creative is excited to venture into TikTok by posting our first reel on the platform. This isn’t just a one-time experiment; it’s the beginning of a consistent effort to engage with the TikTok community. We plan to post content weekly, and possibly even twice a week, as we explore how to build viewership, enhance brand recognition, and potentially open up new business opportunities through this dynamic platform.


As a company that creates TikTok videos for our clients, we recognise the importance of practicing what we preach. Being active on TikTok allows us to stay current with trends, understand the platform's unique nuances, and experiment with creative approaches that we can then apply to our clients' content. Our first reel showcases a montage of our best work, carefully crafted to resonate with TikTok’s vibrant and fast-paced environment. By doing this, we aim to connect with new audiences while reinforcing our commitment to staying at the forefront of video marketing.


We won't rest there though. TikTok needs engagement and it needs a personal touch, so we'll be looking at ways to achieve that on the platform too. We already post every week to YouTube and we'll post whatever we post to YT on TikTok too. Then we'll investigate taking it even further. More to come...


For now, here is the video we posted on YouTube his week - also mentioned in a recent blog post - it's Millie Tang showing us her amazing Early Retirement drink for Glen Moray Scotch:





This journey is as much about discovery as it is about growth. We’re keen to see how our presence on TikTok evolves and how it contributes to our overall business goals. We’ll be keeping a close eye on our progress, learning from the response to our content, and adapting our strategy as we go.


Conclusion

Posting video content on TikTok is more than just a new platform for us; it’s a strategic move to ensure we’re where our audience is and to showcase our capabilities in a space that’s rapidly becoming essential for brands. As we continue to post regularly on TikTok, we’ll keep our readers updated on our journey, sharing insights and milestones as we build our presence on the platform. This not only helps us stay connected with our audience but also demonstrates our commitment to leading by example in the ever-evolving world of video content.


 
 
 

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